Scripts + strategies to confidently handle messages and drive bookings.
In a world where Instagram is your shopfront, your DMs are often the first point of contact with potential clients. But if those casual enquiries aren’t turning into bookings, it’s time to refine your strategy.
Here's how to turn those “How much is this?” messages into loyal, paying clients—with confidence and professionalism.
Why DM's Matter
DMs are often low-commitment feelers from people testing the waters. The way you respond makes all the difference. A warm, clear and confident tone builds trust—turning casual chats into confirmed appointments.
5 Actionable Tips to Convert DMs into Bookings
1. Respond Promptly (But Set Boundaries)
⏰ People are most likely to book when they're in the moment. Aim to reply within a few hours, but don’t feel pressure to be “always on.”
Script:
“Hey lovely! Thanks for your message—I'd love to help you get booked in. Let me just check my availability and get back to you ASAP!”
✅ Set auto-replies if you can’t respond right away.
2. Move the Conversation Toward Booking
Don’t just answer the question—guide them toward action.
Instead of:
“Yes, it’s £45.”
Say:
“Yes! That service is £45 and includes full prep and finish. I’ve got a couple of spaces next week—shall I send you the link to book?”
3. Use a Booking Link or Form
Sending a direct link to your booking system shows you're professional and makes it easier for them to take the next step.
Script:
“Here’s my booking link for you – just choose your service and pick a time that suits you. Let me know if you need help with it!”
✅ Bonus: Set up your booking system to automatically take deposits.
4. Handle Price Shoppers with Confidence
Some people are just comparing prices. That doesn’t mean they won’t book—you just need to show value.
Script:
“I totally understand wanting to compare your options! I pride myself on using high-quality products, safe application, and custom designs. Feel free to check out my reviews or portfolio here [link].”
5. Follow Up, the Friendly Way
If someone asked but didn’t book, don’t be afraid to follow up gently.
Script (2–3 days later):
“Hi lovely, just checking in—did you want to get booked in? I’ve had a couple of spaces go quickly this week but can still squeeze you in!”
This small step can often be the nudge they needed.
Final Thought:
Think of your DMs as the start of a relationship, not just a transaction. Your tone, clarity, and confidence can make all the difference in turning that first “hey” into a regular client.