News

Hard gel is a game-changer for building strong, sculpted nails — but it’s also a medium that demands precision. Whether you’re a seasoned tech looking to refine your technique or...

Allergies are a big talking point in the nail industry right now. While many brands and educators focus on prevention (which is vital in our unregulated sector), it’s equally important...

As a professional nail technician, understanding the ingredients in your products is just as important as mastering your application technique. UV gel polishes are formulated using a mix of active...

Scripts + strategies to confidently handle messages and drive bookings. In a world where Instagram is your shopfront, your DMs are often the first point of contact with potential clients....

When it comes to being a professional nail technician, your skills with a brush are only half the story. The other half? How well you understand your client’s needs. That’s where...

If there’s one product we believe every nail tech should have in their kit — it’s Rubber Base. Whether you’re working with builder gel, hard gel, or HEMA-free systems, here’s...

With over 14 years of salon experience and as Head of Education at TWENTY, I’ve worked with hundreds of nail techs—brand new and fully booked alike. One thing’s for sure:...

 How to Get More Rebooking's Without Feeling Pushy: Subtle Ways to Increase Repeat Clients Through Experience, Timing, and Confidence As a nail technician, one of the biggest goals is to...

The Bridal Nail Edit: How to Attract Wedding Clients All Season Bridal season is more than a few summer weekends — it’s a golden opportunity to boost bookings, increase visibility,...

Investing in Yourself: When and Why to Upskill Because your growth is your greatest business asset. As a nail tech, you’re used to investing in tools, stock, and the latest...

Nail Tech Seasonal Checklist: Spring/Summer Edition Prepping for bridal parties, summer sets, and sunny success ☀️ As the sun starts shining and the diary begins to fill, it’s time to shift...

Whether you’re just starting out or want to breathe new life into your nail business, mastering social media is one of the most effective things you can do. It’s not just about pretty pics—it’s about showing up as a brand, making connections, and turning those likes into loyal bookings.